For elegant and outspoken souls • Made in the Netherlands

Our Story

We believe in creating garments and accessories made with love and dedication.

Our passion for Japanese fashion, and in particular, Lolita fashion, is the heart and soul of our shop and brands. Founded in 2014, we have grown from a small accessories brand to a boutique filled with our own designs as well as renowned Japanese brands.

Years ago, when we got into Lolita, it all started on a rainy afternoon. I’ve decided to finally get to know the sewing machine a bit better and started making a few accessories for personal use. My mother, a creative business owner at heart, encouraged me to try and sell some of the designs. Starting out at a few small conventions near our home, our hobby started expanding very soon. From small accessories we went to bigger and better quality items, to finally launch our first garments in 2014. In the meantime, we found our way online and opened our physical doors. Every year we organize various events for the lovers of Japanese fashion and visit many events around Europe to meet our international customers.
Now we create various collections under our own brands Summer Tales and Summer Poetry. Not only in standard sizing, but we also offer custom sizing. Because we fully understand the struggles about being too tall/ skinny / big / short to order online. Next to this we also have gorgeous high-quality brands in our shop.

Our Shop

We also love creating a cute and kawaii space to showcase our items, especially for you.
We truly understand the difficulties of ordering online, not being able to fit certain items or see them in real life first. That was one of the main reasons we’ve begun our physical shop.

Loerikseweg 36
3991 AD
The Netherlands

We have plenty of free parking space in front of the shop

Monday: 13:00 – 18:00
Tuesday: 10:00 – 18:00
Wednesday: 10:00 – 18:00
Thursday: 10:00 – 18:00
Friday: 10:00 – 18:00
Saturday + Sunday:
Closed, only on appointment

Our Brands

Summer Tales

Summer Poetry

Our Lolita fashion label is the origin of our shop. Made with luxurious fabrics and often one-of-a-kind items as well as limited collections. Our style usually suits the Classic Lolita aesthetic although we like to experiment with Gothic and Sweet Lolita as well.

Our Otome and casual Japanese fashion label. Made with lightweight and comfortable fabrics for everyday wear with cute and kawaii details from various Japanese fashion styles.

Innocent World


Our favourite classic Lolita brand! Since 2014 we are a proud and official dealer of Innocent World items. Want to learn more about ordering items from this lovely brand without risking custom charges and high shipping fees? Read more here.. (Insert link)

We all want to surround ourselves with more cuteness, whether it’s with our fashion or lifestyle products. Amuse is the well-known plushie brand from Japan. They first became famous with the adorable Alpacasso. Since then, they’ve added a whole range of characters as well. We have the cutest in stock for you!

Our Team


Creative Entrepreneur - Lolita Fashion Designer

And suddenly she saw the path she wanted to take, not following her Agriculture degree, but diving into the world of a Creative Entrepeneur. What started out as a hobby, soon started taking over her life – but in a positive way! She has a deep love for Lolita fashion, designing and creating garments. Each collection is a step further to fulfilling her dream, honing her skills and gaining a deeper connection with Lolita communities around the world.


Tea Party Chef - Amuse Salesmen

If you ever visited one of our Tea Parties, you can vouch for the lovely homemade treats he has made! At the same time Ruben has not chosen the easy path. Having a Lolita girlfriend can be high-maintenance, but one that runs a shop as well?! That being said, he does love being taken all over Europe for various events. And if you spot him there, he most definitely won’t let you pass without a Amuse plushie under your arm.


Expert Pattern Drafter - Cake tester

She once stepped into the workplace as our very first intern, and since then hasn’t really left. When we start up a new collection or need to pull trough a few all-nighters to finish everything in time, Malou is at our side! With her many years of sewing experience and love for classic lolita she always helps us out where she can. You might have met her at our Tea Parties as well, where she is the agile help, whether it’s to help you fit a garment or pour in more tea!

Happy Customers

“Just wanted to let you know that the parcel has arrived, and I am more than happy. The gifts are beautifully wrapped, and thank you for the present! That was very sweet of you. I will definitely be back in future! Excellent and sweet service, fast delivery, and lovely items”

“Ordered two bows and iw socks. Packaged sweetly and also safely with super fast postage. Items are beautiful and so good for the price.
Will be checking back here time and time again. Definitely purchasing things in the near future too… Thank you to the Summer Tales Boutique team xxx”
– Jeannie

“Super cute store, great owner and creative and super lovely products with superb quality!!!”
– Saltje